Listening to Learn

1:50- Mike talks about his internship experience

5:00- Mike mentions Twitter Sheep – a neat site that displays a word cloud of a Twitter account’s folllowers

5:40- Mary brings up Klout – a service that calculates Twitter users’ influence

7:30- Mike reinforces the importance of learning about social media, because lots of people already in the industry don’t know that much about it

8:30- Cheryl talks about learning about social media yourself. It’s still so new that some college programs don’t cover it nearly enough

12:00- Mary discusses her experience with the digital practice at the agency she interned with.

14:45- Cheryl asks Mary who decides who will handle a client’s social media – the client or the agency?

16:07- Cheryl wants to know what new PR students are leaning towards: agency or client side? Let us know!

16:50- Mike asks Cheryl and Mary if they have any advice for those just starting school.

17:58- Mary closes the show.

Coming Up PR, Episode 11- September 14, 2010

This is a great podcast because it really shows the importance of social media.  It also explains in depth the important of digital media and the effect it has in social media sites.

Coming Up PR, Episode 15 – November 9, 2010

Download on iTunes here.

Stream on Posterous here.

1:00 – Cheryl thanks Joshua Massaro for his blog post about Coming Up PR.

2:27 – Mike introduces this week’s topic, the 2010 Toronto mayoral election and thecandidates’ use of social media.

3:13  - Mary cites Malcolm Gladwell’s article Small Change: Why the Revolution Will Not be Tweeted and the “echo chamber” theory.

4:14 – Mary mentions Sysomos‘ analysis of the share of “voice” between the candidates.

4:50- Mary contrasts the inability to use Twitter to predict overall support in the Toronto election versus the 2008 American presidential election.

5:40- Mike outlines the alleged unethical use of Twitter by the Rob Ford campaign’sdeputy communications director. Check out this Torontoist story for details.

13:05- Cheryl asks how wide the reach of the fake Twitter account “Queen’s Quay Karen” actually was, and what this suggests about “her” influence on the campaign.

13:39 – Mary asks what Cheryl or Mike would have done if they were working for the opposition and had become aware of the fake Twitter account.

19:19- Cheryl draws a parallel to the Netflix fiasco.

20:15- Mary, Cheryl and Mike close the show.

This podcast was equally as important to the first because of its ethical viewpoint, and how to use twitter appropriately. It is important in our society to remain fair, and to follow guidelines that will help us remain in truth. We have the capability to persuade people through wrong methods, such as a fake twitter. Just because we have the capability does not mean we should use it. To see true progression it and opinion it should be done fairly and in truth.

Tapping the Web and New Media

• It took nearly 40 years before there were 50 million listeners of radio and 13 years until television reached 50 million viewers.
• The estimated number of worldwide internet users are 1.5 billion.
• About 73% of North americans use the internet.
• US internet users spend an average of 15.3 hours a week online is 2007.
• There are an estimated 112 million blogs.

Source Cited: Public Relations Writing and Media Techniques, by Wilcox, 6th Edition

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Where is That Song From?

Ever have a song stuck in your head, but your not sure why? Often times its from a commercial, movie, or radio advertisement. Music is an essential to set a mood, and picture for a commercial. Music brings “entertainment. Music helps making an advertisement more appealing to the viewer by simply making it more attractive respectively more aesthetic. It also gives Another basic attribute of music is to support an advertisements structure and continuity. Therefore music is used to mediate between disjoint images. Also it can emphasize dramatic moments within the advertisement” Music is such an essential for a commercial to be remembered, understood, and respected. Many commercials use what is called a 1451, or authentic perfect cadence. This gives the commercial is flowing sound and ends with a resolve. This leaves the listener feeling content subconsciously, which brings a positive attitude to the commercial.

Does Big Mean Money?

Many times business’s try to advertise through billboards and tv ads, but is this effective?

Companies very often now a days realize people don’t pay minds to billboards assuming their old, or often times just annoying. Companies have turned to the web for advertisement. This can be done through videos, pop ups, emailing lists, and many other options. Why this might be more useful? As a country we run at full speed, on our computers. We don’t do as much shopping in stores, and send as much mail in letters. We love the speed of email, and shopping online. This shows that companies should not worry about the size of the billboard, but the technique of their advertisement. A couple of reasons people are attracted to online adds are, “A virtual shopping mall is open for business 24 hours a day, 7 days a week. A shopper can buy products online anytime, anywhere based on their own preference. Mothers with young kids will find this most useful as it is very troublesome to bring young kids to the shopping mall. In addition, online shopping allows you to read up on other consumers’ product reviews. These comments will be able to help you determine whether the product is good or not.”

Sources:

Read more: http://www.articlesbase.com/home-business-articles/7-reasons-why-people-shop-online-554620.html#ixzz15aKujKvw

Under Creative Commons License: Attribution

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Youtube Brings Buck

Youtube, the highest most visited sight to watch videos, and hear music, and also the third most visited sight in the world. With about 3% of the videos advertising, there are a few people not having to go into work, but into there house to make a video thats only a few minutes long, with a $50 camera. Some of these videos that are simply made, are getting millions up millions of views ever week. So how are they making money you ask? Youtube now sends contracts to people who make videos that people enjoy. They place advertisements through youtube, and sometimes even advertisements from outside of youtube, which means big money. “Mr. Williams, who counts about 180,000 subscribers to his videos, said he was earning $17,000 to $20,000 a month via YouTube. Half of the profits come from YouTube’s advertisements, and the other half come from sponsorships and product placements within his videos, a model that he has borrowed from traditional media” stelter. Some different companies that support advertisement are Sony, CBS, and Warner Bros. So is youtube now a global marketing system? If you can get a video that blows up, you are in business.

Sources: YouTube Videos Pull In Real Money – NYTimes.com

Surprise Ruined by Own Company

With apples long awaited release of the Beatle albums, nothing could have gone worse than the company spoiling the surprise in their own store! Just one day before the surprise was to be let out, “ apple accidentally pre-loaded the long-awaited Fab Four catalog into the iTunes store early, confirming what must be the most overdue news in digital music history: The Beatles, their record label Apple Corps and its parent company EMI have finally decided to embrace the MP3 era by allowing the Fab Four’s remastered catalog to be sold as downloads on iTunes” Kreps. Not a big deal you say? Apple has been goofing up releasing information for quiet a while now. “ITunes hasn’t been immune to errors either: In 2008, the digital music service was single-handedly responsible for leaking the Raconteurs’ album “Consolers of the Lonely” by posting it for sale early. The mistake was especially visible because Jack White’s band tried to release the record as a surprise — announcing its existence just one week before its release date in an attempt to avoid the dreaded premature album leak. A similar situation arose last year when the Norway branch of iTunes allowed downloads of Kelly Clarkson’s “All I Ever Wanted” a week before its release date, resulting in the illegal distribution of the album stateside” kreps. As a company looking to make their greatest income off of their advertisement, they should watch who they are hiring so errors like this won’t be made by such a respected company.

Sources: Apple spoils Beatles surprise

Info about Infographics

Info graphics are  ”Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.” An info graph helps show an idea through simplicity, but as a creative visual. This can be helpful in an explanation, and because it is visual as opposed to writing.  To create one you must understand what applies to your needs, and what is most applicant. It is easy to find graphics to use on word, or online. http://www.wallstats.com/blog/how-to-make-an-infographic-video/ Here is an example of a graph